Properly advertised a few years ago was a simple recommendation, but today it is essential if one wants to be successful. Those who wanted to sell something recently had enough to publish an ad in a big head of the written press, if it was their market or local if they only wanted to address their neighbors. A radio spot and a television spot were usually enough to open a hole in the popular imagination, and some were even able to create their brand name used to identify a particular product.
The broadcasting power of some media, such as television, is still evident. “Adposta Classifieds” Adposta.com, a portal for buying and selling second-hand items, quickly ranked it among the preferred options and it was, due to a marketing campaign that included television spots with very interesting music.
But the specialization of digital marketing also makes it necessary to use the internet to launch certain activities, because the improved nature of the presentation of results allows us to reach broad conclusions after launching a campaign after analyzing the results. And, of course, it allows you to further define the message and achieve success through extensions.
Let’s imagine we are talking about a company dedicated to selling books. It has a very modern location where it offers a new concept of a bookstore, where it invites its customers for coffee, has a sofa and lends copies to its customers, as if it were a library, to help them make decisions. All that? While it sounds very good, that multinational corporations are selling all sorts of titles at ridiculous costs and with a much wider catalog, if you don’t take specific steps you will discard your idea.
Whether it’s an organization or an individual, any option can be combined with the use of classified ad pages, as there are many benefits to using this platform. In some cases, their effectiveness is such that running ads once is enough to sell.
Free classified pages
Classified advertising pages are based on old classified sections of paper newspapers that are still a small source of revenue for headlines today. However, if they are still a source of income for them today, it is mainly because the visibility that these newspapers offer to users pays to reserve a place in it.
It makes sense, since space in such media is limited, while the Internet seems to have unlimited space. Thus, advertising in the mainstream media, due to which space is limited, is considered as a more exclusive place and has advantages.
In an age where everyone seems to be trying to lower their prices or try to sell with the help of gifts, we move away from something that seems free to us. However, it is important to keep in mind that the ads on these pages receive thousands of visits in a short period of time, and gather an audience that comes to them because they want to buy (not keep informed, as happens with a newspaper). This is without counting on the probability of search engines that will help someone find your product, although the ideal is that you match the description well.
Category Advertising page section
If something forces many people to lean towards such portals, it is the wide variety they offer, so there is another great advantage of selling on classified advertising portals: the variety, which attracts visitors.
Any page with this feature is able to offer more than 15 different ad categories. At Motor you can find second-hand cars, used motorcycles, trucks, caravan offers, vans, agricultural machinery and even boats. In the real estate section, you can find an apartment for sale, a chalet or room for rent, apartments, modern prefabricated houses, raw land and plots and even vacation packages.
While these pages provide an invaluable service, for example, they collect job offers from administration to translators, from customer service to construction, from sales to hospitality. Those who lack a budget but have strange tastes to satisfy find real bargaining in the leisure and leisure time segments, which usually include consoles, second-hand video games, board games, radio control items, models and modeling and even collector’s items.
Computer science, courses and books, telephony, business, image and sound and even other departments of clothing and fashion that should not lose sight.
Easy listing process
Most of these portals allow the possibility of free advertising and their publishing process is easy. Take the adposta.com portal, for example, one of the most used.
The first step is to click on the “Sydney Classifieds” tab. Next, you need to select between the various sections proposed by the portal and when it is done, select the province in which you want to place the ad and, if necessary, the municipality. This is also the time when the type of operation we want to perform is selected (offer of sale and claim of purchase). Later we find a third step where we need to comment on all the details and features of the products or services we sell. The last step is to decide whether we want to publish the ad with or without photos (ads with photos attract more attention from other portal users).
When the operation is over, the ad has already been published and an account has been created at adposta.com. The account password is automatically generated and sent to the email in the ad. To access the account, click “Change your ads” and the portal will ask you to enter your email account and password. Once you’ve logged in to your account, you can now modify ads, renew them, and view statistics.