New-age marketing trends, such as conversational marketing and social selling, are proof as to why brands, instead of generating leads, are focusing more on consumer engagement.
This sort of mature prospecting not only assures brand awareness among consumers but also builds a brand niche.
The evolution of social media marketing from creative posts to creating stories has made it comfortable for users to shop via social media channels. So, it becomes important for brands to undertake strategies that involve leveraging social media as traditional marketing such as prospecting falls flat here.
Here are six savvy tricks that brands could use to facilitate brand engagement through social media-
1. The Right Way To Social Selling
Commercial firms are improving their social media game as far as securing leads are considered. Buyers are socially active nowadays, and so are businesses.
Sales reps are acquainted with social media lingo and aware of what’s going on in the digital world to connect with the users truly. To be precise, the right way to social commerce is not one.
By personalizing customers’ experience only how brands can secure the leads. A positive social presence is a must-have for both brands and the sales representatives to drive conversions.
2. Building CRM Reserve
The knowledge of the target audience is equally important as “targeting” the right audience. While it’s relatively easier to keep a record of shopping history and interactions for offline users, the same becomes a mammoth task when it comes to online ones.
But, with the use of efficient social media management platforms, brand marketers could collect and monitor a customer’s activity on social media. This allows brands to filter the prospects better and reach out to them with brand content that speaks to them.
A smart CRM for social selling could be a game-changer for a business, if only they know how to manage it effectively.
3. Setting Up Social Proof
Social proof, a psychological term but a marketing weapon these days has revolutionized the way brands attract consumers. A brand’s social proof is the most authentic way to showcase that it’s the most trusted in the market. Why? Because social proof puts brand consumers at the forefront.
A prospect is more likely to follow a word of people like him/her rather than hearing it from marketers as it comes directly from a brand’s existing users and is not over-hyped like promotional content. Such raw and genuine brand reviews are known as user-generated content or UGC.
Through UGC tools, brands could curate and later promote the customers’ reviews and testimonials about the product on social media as well as their business websites.
By embedding social media feeds from channels such as Instagram, Twitter, Facebook etc. on websites, businesses can inculcate a sense of trust in potential customers in their brand.
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4. Ad Retargeting On Popular Social Media Platforms
Brands are trying out all sorts of ad targeting ways on social media networks, especially through Facebook as it offers the best reach of all. One may wonder why ad targeting is crucial in prospecting.
The reason is simple. Organic posts do not draw the traffic it requires to be in the business game. With ad targeting, a business can also gather the data on potential users and define content marketing based on parameters such as demographics, which otherwise are usually overlooked.
Such kind of calculative planning increases brand visibility and helps in reaching the right customer pool.
5. Using Content Insights & Metrics Tools
The number of likes and shares a brand might be getting over social media does not necessarily define the popularity or sales figures. But, the same can hold much importance when it is used to track the performance of competitive products in the market.
By employing content analytics to social media marketing strategies, brands could easily monitor their competitors’ presence on social platforms. It works two-ways.
Along with monitoring peers’ content tactics, brands could also analyze the hits and the misses. Their own users as well and redefine their content marketing plans accordingly.
6. Lead Nurturing Through Social Media Management Tools
Long gone are the days when brands would stop at nothing to reach out to potential consumers. However, over assertive social media posts and pushy emails are gradually becoming a thing of the past. Sales and the increasing brand social following are not a priority for a business, but the result of proper nurturing of prospect leads.
Brands now have an understanding that consumers are looking for connections and stories in marketing campaigns rather than verbose branded content.
To achieve this, social media management tools could be a brand’s best bet. Employing such tools in marketing campaigns allows a business to optimize their content effectively.
These platforms also provide insights on current content trends like video tutorials and how incorporating such tactics in content strategy could boost a brand’s overall growth.
There are many tools and platforms available in the market that could help businesses with social selling and customer engagement. These marketing tools offer solutions that help brands to find the right audience on social media. It successfully communicates with them.
With prospecting taking a back seat in the marketing and sales realm, social media interactions. Consumers have become the need of the hour. It is time that more brands start to take a cue from those who are already leveraging engagement tools with their audience to drive conversions.
This will not only guarantee sky-high ROIs for a brand but will also put it ahead in terms of brand trust and customer loyalty.
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